Website as a tool to promote online pharmacies

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Katarzyna Przybylska, Monika Szeibe

3 (44) 2015 s. 198–201
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Fraza do cytowania: Przybylska K., Szeibe M. Website as a tool to promote online pharmacies. Polski Przegląd Nauk o Zdrowiu. 2015;3(44):198–201.

The promotion is a type of marketing communication companies (pharmacy) with the consumer (customer) and the environment. If there are many similar goods and services is a key element to stand out on the market. For effective communication with the market pharmacy must have appropriate communication tools. The promotional campaign, we can use all possible instruments to promote or focus on selected. In this paper we analyzed the website as a tool to promote pharmacies.

Key words: promotion, pharmacist‑patient communication, website.

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