The decision making process of purchase of pharmaceutical products

Kliknij autora aby wyszukać wszystkie publikowane przez niego artykuły:
Katarzyna Przybylska, Maciej Pytlik

4 (49) 2016 s. 445–452
Click to return to issue contents
445_4_49_2016.pdf
Digital version of article (in PDF file)

DOI: https://doi.org/10.20883/ppnoz.2016.35

Fraza do cytowania: Przybylska K., Pytlik M. The decision making process of purchase of pharmaceutical products. Polski Przegląd Nauk o Zdrowiu. 2016;4(49):445–452. DOI: https://doi.org/10.20883/ppnoz.2016.35

The article explains the process of making decisions based on its definition and classification. The course of the decision making process and the types of purchase decisions. Analyzed decisions for the individual patient, not a group, because each patient should be considered individually. It is important to take into account the needs and factors influencing purchasing decisions patient, he, above all, his health should be a priority in all operations personnel pharmaceutical.

Key words: assessment of needs, the decision to purchase, the patient.



Copyright © 1989–2019 Polish Review of Health Sciences. All rights reserved.